MISSION: Reintroduce Aqua Net Hair Spray to a younger, modern demographic.

EXECUTION: This twelve-month interactive ad campaign showcases hairstyles from 1950s to the moderrn looks of today. The ads are functional calendars that consumers can rip out of a publication or download from the official Aqua Net web site. A web address directs consumers to the official web site where dates of Aqua Net-sponsored events will be listed.

** This campaign recieved a Silver 2009 SF Student Addy Award

MISSION: To remind consumers that Levi’s is the brand for everyone and break the stereotype that Levi’s Skinny Jeans look good only on skinny people.

EXECUTION: This lifestyle campaign promotes the product as well as the brand. It will remind consumers that Levi’s is the number one jeans company for everyone. The print will be a gateway fold that pulls out to uncover an eclectic array of different types of people who wear Skinny Jeans. Thus the stigma that only thin people can pull off the Skinny Jeans is broken. Through this campaign, consumers of all different shapes, sizes, colors, and cultures will relate to the Levi’s brand and overall positive message.

MISSION: To introduce the Smart ForTwo car as the leading economically “smart” choice for consumers in the vehicle market.

EXECUTION: The “Smart Ass” campaign is a reminder that by purchasing the Smart ForTwo car for less than ten-thousand dollars, consumers can spend their time and money on other things that they enjoy. In order to speak to all the types of people interested in a vehicle like this. This campaigns shows target demographic all the things they can purchase with the money they saved by purchasing the Smart ForTwo car. Thus, leaving the consumer feeling like a very “Smart Ass!”

MISSION: Increase Kenneth Cole Underwear Collection product awareness.

EXECUTION: Increase awareness by getting the attention of consumers through a sexy ad campaign showcasing this seasons intimate collection entitled "The Bare Essentials."

MISSION: To increase the amount of female users on match.com.

EXECUTION: This campaign focuses on the success of the couples that meet on Match.com. In the print ads the tag line, “Started With a Wink” refers to a feature on Match.com that allows members to wink at interested partners. These ads will prove to those who are skeptical that Match.com can work for anyone; their next love can be just a wink a way.